Branding settings
Settings > Branding has two cards: Brand Voice profiles and the Branding & AI Featured Image settings.
Brand Voice profiles (Pro)
Brand Voice teaches SEOBetter to write like you instead of like a generic AI. You give it:
- Sample text: 500 to 1,500 words of your own past writing. Paste it in, pick one of your published posts from the dropdown, or drop a .txt file. The AI mirrors its sentence rhythm, vocabulary, and formality.
- Tone directives: specific rules, one per line. "Use second person." "Short paragraphs." "No corporate jargon." Be opinionated; generic guidance gets generic output.
- Banned phrases: words the AI must never use, like "dive in" or "game-changer". The AI is told to avoid them, and a cleanup pass strips any that slip through.
Pro includes 1 voice profile, Pro+ has 3, Agency is unlimited. Once saved, you pick a voice from the Brand Voice dropdown on the generate page. On the free plan this card shows an upgrade notice.
Brand logo
Upload a logo to your media library from here. It is stored for future use and does not currently affect generation. AI image models can't render logos accurately, so SEOBetter doesn't try.
Brand colors
Free on every plan, and they theme your actual article content:
- Primary colors section headings
- Secondary colors table headers
- Accent colors links, badges, and the author bio box
Every new article uses these colors. The per-article color on the generate page overrides Accent for that one article.
AI featured image (Pro)
By default, featured images come from Pexels stock photos (your key, then the shared cloud pool, then Openverse). That's the recommended setup for most sites and it's free.
Pro users can switch the featured image to an AI-generated, brand-aware image instead:
- OpenRouter (Nano Banana): reuses your existing OpenRouter key, about $0.04 per image.
- Google Gemini direct: about $0.04 per image, with 10 free images a day on a Google AI Studio key.
Related settings, all Pro:
- Business name and description: woven into the image prompt so visuals fit your industry.
- Style preset: seven layouts, from Magazine Cover (the recommended default) to Minimalist and 3D Hero.
- Article title text overlay: on by default. The article headline is rendered onto the image, magazine-cover style, ready for social sharing. Untick it for a clean photo with no text.
- Things to avoid: a comma-separated negative prompt, like "no watermarks, no faces".
One thing to know: this controls the featured image only. Images inside the article body always come from the Pexels chain, because real photos work better there and AI-generating every inline image would add cost for little gain.