Content freshness: find posts that need a refresh
Old posts lose rankings. The Content Freshness page (SEOBetter → Content Freshness) lists every published post on your site, ranked by how urgently it needs a refresh. The inventory is free on every plan.
What the page shows
At the top you get a count of stale posts (not updated in over a year), aging posts (over six months), and fresh posts. Below that, a sortable table shows each post with:
- Modified: how long since the last edit
- Words: word count
- Old years: mentions of past years in the text, like "in 2023". These are a strong refresh signal
- Signal: whether the post has a "Last Updated" line in the body
- Priority: a combined score. Higher means more urgent
Click any column heading to sort. Click "Why?" on a row to see exactly which signals drove that post's priority score.
Age-based vs GSC-driven priority
On the free plan, priority is based on post age and the signals above. If you connect Google Search Console (free to connect) and have a Pro+ plan, the priority score also uses real search data: click decay and position drift. That version surfaces "striking distance" pages sitting just off page one first, because those give the fastest wins.
What to do with the list
Start at the top. Open the post, update outdated year mentions, check facts, and add a "Last Updated" line. Search engines and AI tools both favor content with a visible, recent update date.
The plugin never edits your posts for you. The freshness tools only diagnose and suggest.